Crossline is a principle of a common online
creation and offline advertisement. One strategy,
one consistent idea and one team of profs who have
experience with offline and also with online.
|POSITIONING AND BRAND VISION||CROSSLINE CAMPAIGNS||WEB PROGRAMMING / CMS|
|COMMUNICATION STRATEGY||COPYWRITING AND ART DIRECTION||RESPONSIVE WEBS|
|BRANDING||SOCIAL MEDIA CREATIVITY||MOBILE WEBS|
|MEDIA PLANNING||PR AND BUZZ MARKETING||FACEBOOK APPLICATIONS|
|CONTENT CREATION||DM, NEWSLETTRE||MOBILE APPLICATIONS AND GAMES|
|People are moved by emotions. Take us to the factory or among your employees. We want to meet with them. Look at what they have hanged on the walls. See them how they work, what they laugh at, what they are listening to, how they are. Give us the product into the hands, let us try it, taste it, play with it, use it. Talk to us about details of no-importance, think of the strong business moments. The relationship to the brand and to the product is built by emotions and experiences. We want to have them.||A good brief is a base for a good campaign. Together, we determine the campaign goals, define the strongest insights, formulate the expected action. After analysis of the target group, its customs, motivations, and cultural context, we propose a combination of online and offline media. We prepare a strategy, priority of messages, product map, and define strong communication ground for original creativity.||In the online, we don’t invent useless digital bells and whistles but the experiences that the user transfers to the offline world, he wants to share them and talk about them in his surroundings. In the offline we don’t create artificial stories which are not connected to the intensifying online presence of target group. We create campaigns that interact with the customers at several levels, impact the motivation of people in their real environment and generate the context relevant for the online and the offline as well.||We evaluate campaign not only after its completion, but also during its course. Based on the results, we flexibly manage to modify graphics, CTA message, media deployment and targeting in the online almost on daily bases thus maximize campaign performance. The architecture of campaign measurement for projects, we tailor individually according to the media usage. We monitor the interaction, engagement, activity on social sites, conversion or sales.|
Copywriter and strategist in one. The hothead. He loves pears and apples and sleeps prone.
Art director and analyst in one. The Sober-head. He loves shirts, Windows and sleeps on his side.
He commands a great deal of respect thanks to his figure and way of thinking. He gets everything done. And after he does, you can find him at thaibox training.
Sleduje thaibox aj Dropbox. Zbiera pásky z Nu Spirit. Má otvorených 67 tabov v prehliadači.
He has a taste for a good font, draws nicely but plastic bag is a handbag to him. He likes cafe noir. Drinks it a lot...
Has good ideas and does not curse. Drinks lots of coffee and does not wear a wallet.
Veľa číta. Kamaráti sa s dizajnérmi. Cestuje nielen do práce. Pečie výborné mafiny.
She smiles, separates the trash and talks quietly. She’s often engaged in e-mail conversations. Passionate dancer and music-listener.
Do roboty chodí prvá, všetko robí tip-top a veľa tancuje. Nemá rada cibuľu, ľúbi čítať.
Nepije mlieko, zbiera nože, píše knihy. Aj predáva. Verí Nokii, málo spí, neje ryžový nákyp.
Má motorku. Tiež má rozmery v oku. Trpí výbuchmi smiechu a inštruktoruje fitness.
ASAP guy. Bol skaut, teraz je pomáhajbo. Nemá rad škoricu, pije Club Maté.
Vidí detaily, cíti farby. Má rád staré autá a rýchle motorky. V prilbe vraj nespí.
Barks. Doesn’t bite. She reads a lot. Sleeps during working hours. Ponders about a blog.
MacGyver as to the programming. Team player. If he cannot manage something, he stops the time.
Počúva aj country. Je mladý. Neznáša čokoládu. Vie ohnúť palec o 180 stupňov. Ukáže to zadarmo.